I’m an experienced builder.

Scaling businesses, audiences, revenue, and teams.

Throughout my career, I’ve focused on growth.

I’ve brought brands to global stages, tech products from 0-1, and revenue to bigger dollar signs. Producing meaningful, tangible change has been the most thrilling part of my career.

From operations to user journeys and revenue strategies, I believe that the beauty is in the build and the power is in the process.

My career has spanned technology, e-commerce, travel, finance, wellness, and clean beauty, from B2B to DTC, for brands including Afterpay, Block, and Barclays.

I am deeply passionate about helping companies lay the foundation for robust and durable marketing, revenue, and operational strategies.

Head of Growth

Cash App & Afterpay (Block)

I lead Cash App’s customer acquisition, customer engagement, marketing operations, and growth analytics teams. In this capacity, I oversee a 9-figure marketing and incentives budget and serve as Cash App’s banking marketing lead.

Earlier, I led end-to-end customer communications strategy for our 57M active users and developed plans to grow our customer base, and increased engagement and revenue.

I work closely with Finance, Strategy, Insights, Product, and Marketing teams to bring our plans to life and drive fully integrated, multi-channel marketing programs that drive brand, customer, and revenue growth in tandem.

Global Head of Customer Growth & Engagement

Afterpay

(acquired by Block)

I built and oversaw a team of 40+ marketers and led lifecycle, content, and loyalty marketing, monetization, profitability, and transactions for all products across NA, UK, and ANZ.

My team activated and engaged 30M+ users and scaled our marketing’s impact by 400%+. We also delivered an incremental 5% of Afterpay’s advertising revenue.

Executive VP, Marketing & Digital

Hairstory

I built and led a team of 20 across performance, integrated marketing, brand creative, communications, analytics, and digital product, and engineering while managing revenue, acquisition, subscriber goals, budgeting, and forecasting.

I also oversaw consumer P&L (DTC and Amazon) and an 8-figure brand and performance media budget. I grew our active subscriber base by 26%, reduced cancellations by 82%, and expanded the overall DTC business 3X, exceeding all sales and margin targets.

Founder & Managing Partner

Growth Collective

I provided full-stack growth and marketing services for venture-backed startups; developed and implemented strategies across product marketing, content marketing, customer acquisition, lifecycle marketing, data and analytics, and marketing technology for clients, including NexTravel (TravelPerk), Flutterwave, Allergan (AbbVie), and Mirror (Lululemon)

Founder & CEO

Vive Lifestyle

I raised $3M across top NY/SV institutional investors and angels, including Y-Combinator (S15), CrunchFund, Maveron, and Haystack, and was selected from 1000+ applicants to compete at TechCrunch Disrupt. I hired and managed a team of 12 across engineering, design, sales, marketing, and operations; created a business strategy, and scaled 50K+ salon bookings at 400+ salons in NYC, LA, and Chicago.

Assistant VP, Emerging Markets

Barclays

I published original research on Emerging Market (EM) equities, foreign exchange, rates, and sovereign credit. I also launched top-down EM equity research in a 2011 Equity Gilt Study.

Life #OutofOffice

While I’m proud of my professional achievements, my favorite accomplishment is the life outside of it.

I grew up playing competitive sports and consider myself a life-long athlete. I ran track in college, and you can find me sweating through Barry’s and Solidcore classes around the city every weekend.

While I’m a born and bred New Yorker, I’ve also lived in Bangkok and Los Angeles, and have visited more than 60 countries (and still counting!).

More recently, I married the love of my life, a kind and loving man named Nikos, and have leaned into his family’s Greek culture — but who wouldn’t love Greek food, summers, and culture!? Otherwise, I’m incredibly fortunate to have my parents, close friends, and community in New York. We’ve also recently adopted a Cavapoo, @lumithehalumi