Prior to consulting work, Alanna served as the founder and CEO of Vive, an on-demand beauty services marketplace, headquartered in New York City with locations in New York, the Hamptons, Chicago, and Los Angeles. As Vive’s CEO, Alanna raised $3M in venture funding, managed a team of 12, and also competed at TechCrunch Disrupt (2015). The team also participated in Y Combinator (S15).

Before Vive, Alanna worked on Wall Street at Barclays as a publishing research analyst, and as a product manager working with a team of 4 to launch Barclay’s Global Equities Electronic Trading platform in Europe and Asia. Prior to Barclays, she worked for a year in Bangkok, Thailand at a global sustainability consultancy across ecotourism, alternative energy and conservation projects in Southeast Asia.

Alanna graduated from Princeton University with a B.S.E. degree in Operations Research Engineering.

Outside of work, Alanna mentors at Techstars New York and at the NYU Tandon School of Engineering’s summer Startup Launch Pad, a 10-week accelerator for teams of NYU student entrepreneurs. For fun, she is a certified yoga instructor, avid runner, fitness junkie and surfer. Alanna lives in New York City and loves the outdoors and travel, both lifelong hobbies.


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